Real Work From Real Students
These projects show what happens when people actually apply local SEO techniques to solve specific ranking problems. Each example represents work completed during our program, demonstrating how our students use search optimization to help businesses get found by nearby customers.
Completed Projects
Our students tackle real optimization challenges for local businesses. You'll see citation building, Google Business Profile optimization, and localized content strategies that actually moved rankings. These aren't theoretical exercises — they're implementations that helped real companies show up in map packs and local search results.
Plumbing Service Map Pack Entry
Completed by Liselotte Brandsma
Built complete citation profile across 32 directories and optimized Google Business Profile with service-specific categories. The company went from page three to the map pack for their primary service terms within their service radius.
Restaurant Visibility Expansion
Completed by Branimir Kolarov
Created location-specific landing pages and implemented structured data markup for menu items and reviews. Enhanced local link profile through community partnerships and improved mobile site speed by 3.2 seconds.
Medical Practice Local Presence
Completed by Isolde Vermeulen
Developed neighborhood-targeted content strategy and optimized for medical service queries with local intent. Cleaned up inconsistent NAP data across 47 platforms and established review generation workflow that increased feedback by 340%.
What These Projects Achieved
Of the projects featured here now appear in Google's local map pack for their target service keywords within their geographic service area.
Average expansion in verified business listings across relevant directories, improving trust signals and local search presence across multiple platforms.
Students identified and corrected business name, address, and phone number discrepancies that were diluting local ranking signals.
Implementation of review generation systems resulted in sustained growth in customer feedback, improving both ranking factors and conversion rates.